Introducing Target’s new digital savings program, Cartwheel. This new app enables you to save money on the things you love and share your favorite deals with friends on Facebook. The more active you are—redeeming, saving and inviting friends to join Cartwheel—the more benefits you can get. Guests even receive special “badges” based on activity as they rack up savings on everything from frozen food to footwear.
Overview
Cartwheel bridges the in-store experience with social technology to help guests discover and share personalized deals and inspiration with their friends. Say goodbye to clipping coupons as Cartwheel delivers personalized saving offers right to your phone! With your own Cartwheel barcode, saving in-store has never been easier.
Results
To celebrate the 1 year launch, Cartwheel hit a milestone of over 7.7 million users and with more than $84 million in total savings
In 2017, Cartwheel helped guests save over $1 billion
I was a merchandising analyst and partnered with vendors and merchants to create valuable, shareable savings offers with an aim to increase customer acquisition and drive sales
I then moved over to the marketing team and served as the content planner, copywriter and creative strategist for emails, push messages and social posts within the in-app guest experience, Facebook, Twitter and Pinterest platforms
Evaluated real-time data to understand audience engagement and improve traffic levels through new opportunities and partnerships
